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10 healthy prompts for your Facebook page

your crowd
So you got a Facebook page – or whatever other social media outlet is hot by the time you read this post. Now, read on for some clarity and specific content prompts:

Ignore the manipulators.

There’s no shortage of advice on how to use Facebook (and other social media) out there, but a lot of it just doesn’t feel right. All those experts telling you the secret to manipulating people so they buy your stuff, or give you permission to market to their friends, or endorse your product – just ignore them. No need to pretend or perform.

Have a conversation, build a community.

Here’s what Facebook is really great for: having a conversation and building a community. Of course you also want to sell your products and fill your classes, but you can let that happen as an organic side effect.

In order to have a conversation, you need to be open, ask questions, and listen. One of the most valuable features of Facebook is that people can give you feedback on your offer – no focus groups required.

In order to build community, you have to be helpful, give generously, and make it easy and worthwhile for your people to pass on what you share. So simple – just like in the real world where you can feel the sunshine on your skin.

Now, for some specific prompts:

10 prompts for Facebook posts that go with your style

  1. Tell us what inspired you lately. How did you come up with that tea blend?
  2. Show us your process. What is happening in your studio or work space?
  3. Feature the people you serve. How did you make their lives better?
  4. Feature the people you work with. How do they make you better?
  5. Connect us with your local or global community. What do we have in common?
  6. Ask for feedback.
  7. Invite questions and offer advice. Share your knowledge.
  8. Explore a specific aspect of your practice. What’s the story behind this one asana?
  9. Give us something special – a free class, a recipe… Reward us for being part of your community.
  10. Offer your products or services.

For more prompts and inspiration, keep in touch!

p.s.: Seth Godin has written a great post about what feedback needs to be ignored.

{Photo by alexkess on Flickr.}

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