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Written by Andrea Bailey

The yamas & niyamas of marketing.

What’s my dharma?

About two years ago, a yogini helped me name my defining action, the one quality I always bring to my work and to every context I enter.

I clarify.

Earlier this week, another yogini called this my dharma. I hadn’t applied that framework to my work before, but it resonates with me very much.
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How to tell people what you do.

“So, what do you do?”

Being ready to answer this question in a clear and engaging way is one of the most important skills to develop when you set out to market your offerings in an authentic and personal way.

It’s a deceptively simple question though. Your work is complex, after all, deep and multi-faceted. It can take different shapes and meet different needs. Where to even begin?
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Spring Support Session: April 5

Have you run into any roadblocks with your marketing?

Decisions to make before you can confidently move forward?

Want my eyes (and those of other smart people) on your design or plan?

All those are superb reasons to join me here in Portland on Saturday, April 5, for my Spring Support Session.

Also, if we haven’t met in person (or in any other fashion, for that matter) yet, I’d love to see that happen.

And if you’ve already worked with me or been to one of my workshops around town, come ask any follow-up questions or get feedback on your new ideas and projects.

What the Spring Support Session is all about:

Get the insights, support, expert knowledge, and fresh perspectives you need to move forward with your marketing this spring and to feel authentic in the process. Think group consulting session plus brainstorming and connecting.

It is also a way of celebrating my 2nd anniversary with Lightbox by offering a chance to get marketing support at a super affordable level, and by bringing some of the wonderful people in my community together. You really should meet each other.

Whom it’s for:

Holistic health care practitioners of all stripes. Anyone else craving an approach to marketing that truly suits their skill set and style is welcome, too.

The coordinates:

Saturday, April 5, 2014
11:00 am – 1:00 pm
at Be Nourished (3719 North Williams Avenue)

A few examples of questions and ideas from past consulting sessions

“I’ve made this flyer about the cleanse I’ll be leading in the spring and I wonder if it’s compelling or if I am missing anything.”

“Whenever I tell people what I do, their eyes glaze over. I’d love to find a way to confidently introduce my work when I meet new people.”

“I can’t get myself to finish my bio for my website and need someone else’s eyes on it.”

“I know I need to market my practice but I don’t even know where to start and how to choose from all the marketing tools and tactics out there.”

Get your ticket

{Photo by Allie_Caulfield on Flickr.}