Written by Andrea Bailey

Productive distraction vs. half-assed focus.

I was in the intake conversation with my acupuncturist, a couple years ago. Me: “You know, I feel a bit restless right now. There are so many things going on, it’s exciting to see all the possibilities around me. And I’m having a really hard time focusing.” Her: “Oh, so you’re feeling Spring?”

File under duh.

In case you’re feeling Spring this year, let’s set some intentions for how we want that to impact our marketing.
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Give & take: selling generously.

I just finished reading Give and Take by Adam Grant, and there’s one insight in his research that made me think of you.

It has to do with being real while inviting people to work with you (or buy from you).
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Receive better testimonials.

No doubt people have amazing things to say about you and your work. It’s just that sometimes the things they do say when asked for a testimonial don’t actually make a very good testimonial.

Which would be this: one that fulfills its purpose. And first and foremost, that purpose is to give people what they need to decide whether you are the right provider for them at this time.
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