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Basic image fixes made super easy.

PicMonkey

Hello, beautiful blog readers, I’m just stopping by to give you a quick intro to one of my new favorite tools: PicMonkey. Let’s go!

Why you should care:

Well, images are super important in marketing (we already knew that). Images are what make your website and print materials so compelling, they get shared on social media platforms, and they help you convey your message and reflect your brand. And they do all of that so much better if they are optimized for the medium – you want them to look crisp, have the right proportions, and load fast.

Three basic functions

Of course there are a lot more functions and things to experiment with on PicMonkey (yep, all our favorite hipster photo filters, too), but for now, let’s just look at three basics: dimensions, file size and watermarks.

Dimensions

In some cases, there are ideal dimensions for an image. For example, your Facebook cover photo should be 851 pixels wide and 315 pixels tall (as of August 2012). You can adjust the dimensions of your image in PicMonkey to fit that perfectly – just go to the Resize tab, set the width to 851 pixels and then crop the image to the right height (or vice versa).

Size

When you are using your image online, you want as small a file size as possible without compromising quality. To do that in PicMonkey, you don’t even need to know what size would qualify as “small” – just choose one of three settings: Mel (not great quality, tiny file size), Evan (good quality and file size), or Russell (awesome quality, large file size). You’d go with Mel for online, and Russell for print materials.

Watermark

I am including this because I am working with a phenomenal photographer and true artist right now, and she might want to add her watermark to her photos when she showcases them online. On PicMonkey, upload your photo and click on the icon with the heart, star, and comic bubble on the far left – that’s the Overlays tab. Then select “Your Own” to add your logo or signature to the image.

There are a bunch of other online photo editing tools out there, so if PicMonkey isn’t hitting the spot for you, maybe try Pixlr, or Photoshop Express.

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