Receive better testimonials.

No doubt people have amazing things to say about you and your work. It’s just that sometimes the things they do say when asked for a testimonial don’t actually make a very good testimonial.

Which would be this: one that fulfills its purpose. And first and foremost, that purpose is to give people what they need to decide whether you are the right provider for them at this time.

A good testimonial would answer the questions on their mind when they arrive at, say, your website. Most likely, that includes these:

What can I expect from working with you?

Will you be able to help me?

Have you helped people like me accomplish the kind of changes I would love to see happen?

And will I have a positive experience with the process?

So often testimonials address only that last question. They provide emotional reassurance along the lines of “Farnoosh is awesome!”

What would be super helpful is to get testimonials that also provide some factual insight on the other questions.

Two ways to get those better testimonials:

One, offer prompts.

You might set up a feedback form, or include these prompts in an email. For example, you could say this:

“I am especially interested in hearing what’s different for you since our collaboration.”

Or this:

“I’d love to hear what you found was the most valuable insight or change you took away from the program.”

(While you’re at it, you could ask for constructive feedback and offer additional support, too.)

Option number two: Listen for better testimonials.

Sometimes clients tell you those kinds of helpful things en passant. When you hear that, you can (enjoy the moment, thank them, and then…) ask them whether they’d be OK with you putting that in writing to share with others.

Voil√†, you just made the process so easy for them – they don’t have to remember to give you a testimonial, think about what to say, type it out… and you receive a true, spontaneous, and helpful testimonial without having to even ask.

If you’d like to see the feedback form I use, or collaborate on one for your practice, you’ve got my coordinates.

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