Action is what makes the difference.

Information can be paralyzing. Not one bit of information, but the endless supply of resources, pieces of advice, case studies, scripts, tools, how-to’s, top five lists, and so on.

Of course, some of that information is super helpful, even necessary. But here’s the thing:

imperfect action trumps comprehensive research, all the time.

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Mar. 14: Spring Lightning Round

I just confirmed the date for the next marketing support session here in Portland: Saturday, March 14, 11:00 am.

Here’s the plan: You bring your marketing questions, challenges, ideas, and projects, and get insights from me and a small group of other holistic healthcare providers. If you don’t have a specific support request right now, you are also welcome to just listen in, have some tea, and meet everyone.

To see some questions and projects from previous Lightning Rounds, or to read what other participants had to say about the event, check out the Eventbrite listing. That is also where you can get your ticket (I hope you do!); sliding scale starts at $7.

I’d be thrilled to see you there!

Eventbrite - Marketing Support for Holistic Healthcare Providers // Spring Lightning Round

Healthy Systems & Routines

If I had to choose a theme for the month, it would be getting organized. It’s been coming up in almost every consulting session and at both Lightning Rounds I’ve been hosting this month.

I think it has to do with the motivation and energy around goal setting that happened at the beginning of the year. Quite a few of the stellar people I am working with right now have set pretty exciting ambitious intentions for their practices for 2015, from creating new original and much needed programs or services to increasing their income by serving more clients or integrating a new way of delivering their work into their practice.

The thing is, the time and energy for those new endeavors have to come from somewhere.

And since my clients aren’t typically spending much of their days sitting on their rears and eating bonbons, it’s not that obvious how to make space on their agendas.

One of the best ways I’ve found to free up time and energy is to get organized.

Which is: to build systems and routines that support your work and make sure you don’t spend a lot of time or energy in these three areas:

– Decision making
– Remembering tasks
– Worrying about tasks getting done in time

Decision making is of course super important – we’re not looking to eliminate that (#recipefordisaster), but what’s exhausting is to decide what to do next every time you’ve completed a task. Much nicer: to have a plan made for the day, week, or month that you can trust, and simply follow it.

Starting point: Intake & Checklist

In my last email dispatch, I outlined a way to get started on improving the health of your systems and routines – essentially an intake process and a checklist. You can find that here, if you like.

And if you want to work more on this together, see if you can join the next Lightning Round in April – it’s on the house.