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Creativity

In the mood to pin.

Have you ever found yourself at a loss of words when explaining to your designer (or your artsy cousin) what you want your new website / class calendar / logo / treatment room to look like? Or maybe you’ve heard her suggest making the design more spacious, or intricate, or bold but you couldn’t really picture that?

One super simple tool that I’ve found helpful in creating a shared understanding about design direction* is a Pinterest mood board, so I’ll tell you a bit about the process and how you might be able to use it for your next design projects (even the DIY ones).
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Flow, function, light and color: Ullika Pankratz on interior design.

Interior design: positioning + word of mouth.

Interior design may not be an obvious marketing topic, but it is one of those subtle, everyday areas where positioning and word-of-mouth come together.

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Simple, everyday marketing possibilities.

Since the theme for February is Possibilities, let’s look at the area where most practitioners are most comfortable and see what marketing possibilities we can uncover there: your everyday work, both the hands-on treatments and the routine admin tasks around it.

How can you make those elements of your patients’ relationship with you the most awesome experience possible?

Yes, that is marketing, too! An outstanding, memorable experience is one that’s worth talking about, and you know what they call it when your clients enthusiastically tell others about you… Read more →