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DIY Marketing Technique: Filmable Action Moments

diy marketing technique: filmable action moment
Today, I’d like to share a simple technique for evaluating your DIY marketing materials: envisioning a filmable action moment.

If you’re near your work space or happen to have any of your homegrown materials with you, get one of them on front of you. You can pick any printed materials, or pull up your own website.

Pretend to look at it for the first time (easier said than done, I know, but bear with me here) and are generally interested in the topic.

My question for you is this: Can you see yourself taking action on the information there?

Lay out a clear path.

Ideally, your DIY marketing materials should lay out a clear path toward a filmable action moment. Let’s put all the vague ideas about awareness-raising and interest-piquing aside for a minute and pull out the mental camera. What do you see?

Hopefully no confused head scratching.

Do you want that lovely person to click that button, or fill out your registration form? Share your link on her Facebook profile? Forward your newsletter to her friend because that workshop you have coming up would be just perfect for her? Then make it super clear on your materials what is supposed to happen next, and how to get there.

Elements to inspire a filmable action moment:

Here are some elements that might help:

  • A straightforward writing style. Cut out detours and fluff.
  • A minimal, clean layout – limit the number of colors, font styles, alignments, images, and other graphic elements.
  • In combination with the point above, highlight your invitation to take action.

Want my eyes on your materials? Just head over to the contact form and leave me a note. 🙂

{Photo by Jonathan Kos-Read on Flickr.}

Quick and Dirty Website Basics

Last Friday, I gave a super short intro to basic website setup and design as part of a workshop for yoga teachers and studio owners at Shakti House. The idea was to show people what it takes to get a website live, and where to start. Here is what I packed into twelve minutes:

Essential Ingredients
For your sweet and simple website to be live and functional, you need:
– a domain
– hosting
– a design
– some content

Let’s look at each one of them for just a few minutes.

Domain
You can register a domain (your website address) online. Lifehacker has compiled a list of their favorite places to get your domain here. Pick a domain name that is easy to remember and to write (you don’t want to have to spell it every time). A domain typically costs $10-15 per year, but you’ll see lots of lower-price offers for new customers. Sometimes you can get a free domain when you sign up for a hosting plan.

Hosting
This is basically storage space for the files that make up your website. It typically costs $4-10 per month, depending on how many months you pay for in advance. Email me if you’d like me to recommend a couple providers to you.

Design
If you have no design background and are not sure how to best present your content, I’d say just keep your website as simple as possible. Pick a nice, clean theme and add your content.

If you have other materials (business cards, or a flyer maybe), the look and feel of your website should be consistent with those. You can do some super basic DIY branding by setting rules for how you are going to treat colors, fonts, and images. For example, you could decide that you will always use the font St. Ryde in all caps for headlines and Arial for body copy, or that your color scheme will consist of chocolate brown, pistacchio green, and cream.

Side note: With services like Squarespace or Weebly, you get a kind of all-in-one package – you get your templates, hosting service, and domain registration in the same place.

Content
By far the most important aspect of your website is the content. You can have the most gorgeous website, if people can’t figure out what you offer or how to get a hold of you… not much is going to happen beyond them appreciating your sense for aesthetics. Your website should tell people who you are, why you do what you do, what you offer and how it makes their lives better, and how to connect with you and/or accept your offer (sign up for your classes, or buy your hand-made lotion, or do that cleanse…).

If you have any more questions or would like my help with the set-up, head over to my contact form!

Logo Design for Portland Yoga Studio

Just a quick post for today: I just finished a logo design for a beautiful new yoga studio here in Portland and I love how it turned out – calm and vibrant, spacious and earthy. Some people said it looked like the moon, others thought of a lake, and there is also a version using a warm, golden yellow instead of the green that someone interpreted as the sun. It’s awesome when people can attach their own story and meaning to a logo. Next project: the studio website.