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10/12 Workshop: Marketing Essentials for Yoga Teachers

Yoga teachers are community-builders, translators, educators, and storytellers at heart. You connect people to yoga, to each other, and to themselves. Communicating and connecting is also what good marketing is all about, so chances are you’ll be stellar at that, too.

As an independent contractor you are supposed to market your own classes and other offerings. This compact workshop will clarify how to do that in an authentic and effective way, without depleting your resources (time, energy, attention, and money). We will identify the essential pieces you need to have in place, share resources for creating them on a budget, and explore how to develop a marketing strategy and style that suits your skill set, your personality, and your daily life.

Here are the coordinates:

Saturday, October 12, 2:30-4:30 pm
at Yoga Bhoga (Southeast Water Avenue)
Cost: $10 at the door
No RSVP, just show up.

If you have any questions or suggestions you’d like me to cover at the workshop, leave a comment or email me at andrea@lightboxpdx.net!

p.s.: Here’s another yoga-related post about my experience taking a class in Icelandic.

(Photo by mrhayata on Flickr.)

Why the name Lightbox?

Since someone just asked me why I chose the name Lightbox Communications for my business, I thought I’d publish my answer here. Link to DIY project included!

There are two types of lightboxes, and I love the functionality and intention of both.
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Behind the scenes: How I set priorities for each day.

A word of warning: This post is not about marketing per se. You may be able to apply the content to your marketing efforts (actually, I’d be thrilled if you did). In any case, I am just going to share a process that’s been working well for me, because I’ve had both clients and friends ask me about it. So, consider this a little behind-the-scenes and a detour into my mild obsession with productivity. Ladies and gentlemen, get ready for the priority map!
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