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Marketing

My most loved dispatches of 2013 so far.

Looking back at the email newsletters I sent out since 2013 began, three of them stand out to me. Not just in terms of open or click rates, but in terms of emotion and ideas they evoked. In case you weren’t yet part of this when they went out, or if you want to revisit them before the year is coming to a close, I am sharing short excerpts and the links to the full archive below. And if they strike a chord with you, too, please let me know. It always makes my day to hear from you. It’s what this is all about.
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10/12 Workshop: Marketing Essentials for Yoga Teachers

Yoga teachers are community-builders, translators, educators, and storytellers at heart. You connect people to yoga, to each other, and to themselves. Communicating and connecting is also what good marketing is all about, so chances are you’ll be stellar at that, too.

As an independent contractor you are supposed to market your own classes and other offerings. This compact workshop will clarify how to do that in an authentic and effective way, without depleting your resources (time, energy, attention, and money). We will identify the essential pieces you need to have in place, share resources for creating them on a budget, and explore how to develop a marketing strategy and style that suits your skill set, your personality, and your daily life.

Here are the coordinates:

Saturday, October 12, 2:30-4:30 pm
at Yoga Bhoga (Southeast Water Avenue)
Cost: $10 at the door
No RSVP, just show up.

If you have any questions or suggestions you’d like me to cover at the workshop, leave a comment or email me at andrea@lightboxpdx.net!

p.s.: Here’s another yoga-related post about my experience taking a class in Icelandic.

(Photo by mrhayata on Flickr.)

Questions to ask when your marketing isn’t going anywhere.

This post is an excerpt from my ebook Create Your Own Marketing Trail map. My idea for this part was to equip you with some questions and pointers to use when you’re not getting anywhere with your marketing and are not sure what the hold-up is.
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