Archives

Marketing

Keep your message out of overcrowded spaces.

This blog post is inspired by peanut bags, interior design, and meditation. Here it goes:

I recently read about a company advertising on the paper bags used by peanut vendors in New York. I’ve never seen a peanut vendor here in Portland, but I guess it’s a category over there. Or I’m not in the local peanut scene. Anyway, it’s brilliant, because this company’s message had that space all to itself.

Read more →

May Focus Wallpaper: Grow

This month, look to bamboo for inspiration.

Bamboo is one of the fastest growing plants on earth. The planet turns around, and when it’s back where it started, some bamboo shoots are almost forty inches closer to the sky.

Since May is the height of spring and everything around you is growing and blossoming, my invitation for this month is for you to aim for growth in your marketing.

Ready to run with the theme? Download the May Focus Wallpaper and go forth! If you want some more specific clues, read on.

Read more →

Three challenges in marketing for nutritionists, and how to navigate them.

Here’s the gist of this blog post: At the core of everything that makes marketing for nutritionists so challenging are two themes: information and frustration, sometimes related to each other, sometimes to other issues. The way to turn those challenges into fuel for your marketing is to shift your offers and your messaging toward transformation and customization.
Read more →