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Marketing

April Focus Wallpaper: Refresh your marketing.

Spring and fresh just go together.

This time of year, fresh is ubiquitous. It’s in the air, the pea shoots, the colors of spring flowers. Which makes spring a perfect time to also freshen up your marketing routine.

Ready to run with the theme? Download the April Focus Wallpaper and go forth! If you want some more specific clues, read on. Read more →

Stories, word-of-mouth, and an undercover space alien.

I recently posted on Twitter that stories tend to get passed on more than plain information. With this post, I am taking few minutes to delve a bit deeper and look at why stories are such great word-of-mouth material, and what kind of stories you might want to tell. Read more →

Simple, everyday marketing possibilities.

Since the theme for February is Possibilities, let’s look at the area where most practitioners are most comfortable and see what marketing possibilities we can uncover there: your everyday work, both the hands-on treatments and the routine admin tasks around it.

How can you make those elements of your patients’ relationship with you the most awesome experience possible?

Yes, that is marketing, too! An outstanding, memorable experience is one that’s worth talking about, and you know what they call it when your clients enthusiastically tell others about you… Read more →