How do you stay on track?

Path by Hockadilly - Staying on Track

So you have some marketing goals for the summer. Maybe even a marketing plan (yeah!), or at least a list of a couple specific actions you want to take. How do you make sure you’ll stay on track and be successful? Here are two simple ideas:

1. Schedule DIY check-ins.

Use a tool you already like and are familiar with to schedule regular check-ins with yourself – your Google calendar, your planner, Highrise, a reminder on your phone, or your wall calendar. Plan for 30-45 uninterrupted minutes.

How often? From my experience, bi-weekly is the sweet spot – but of course you can experiment with the frequency. During the check-in, answer these four questions for yourself:

– What have I accomplished?
– What fell off the radar?
– Do I need to adjust my plan to make room for new goals and priorities?
– What goals will I focus on for the next two weeks – and what do I need to reach them?

2. Find an ally.

I can guarantee you, you’re not the only one struggling with the temptation of detours and distractions (you probably already knew that).

Find someone who is also pursuing one or more goals this summer, and support each other. You might send each other quick check-in texts or emails, share resources and techniques you find helpful, listen and bounce ideas off each other, cheer each other on, and also remind each other that the sky won’t crash on you if that newsletter goes out a week later than planned.

Since we’re talking about sharing resources, here is one I love: Zen Habits, Leo Babauta’s blog on motivation, simplicity, cultivating positive habits, and more.

I’m curious to hear what works for you.

{Photo by hockadilly on Flickr.}

Everyday Marketing.

Bonfire by natalielucier
If you’ve been reading my blog for a while, you know that my approach to kickstarting your marketing is all about planting seeds and sparking connections. But of course that’s not where it ends.

Your seeds need a constant flow of water and nutrients to grow into a strong plant. Your spark can only turn into an all-night-long bonfire if you give it oxygen and something to burn.

Here is what that looks like for your marketing:

Pick a time of day when you can set aside just 15-30 minutes. Every day,* use that time to do just these four things:

1. Reach out to someone.

Maybe there is someone you admire, or someone you’d love to have as your ally, or a blog you’d be thrilled to see your business featured on, or that person you see at the coop every week… Say hi, introduce yourself, and see if you can create a spark.

2. Thank someone.

our business partner who held down the fort for you when you needed a break. The client you really enjoyed working with. The student who brought a friend to your class last week. Someone who offered a much needed dose of honest feedback. Pick up the phone, write an email, or send a tweet.

3. Touch base with someone.

Is there a client you haven’t seen in a while? Time to send out your next newsletter? Ask how your people have been doing, and give them a little update about what’s been happening in your space.

4. Write something about what you do.

This can be anything from a journal entry to a website headline or Facebook post. Practice telling people about what you do, and look for words and examples that resonate with them and with yourself.

Over the next weeks and months, watch your marketing get stronger – and easier, too.

*Yes, you may make an exception on especially crazy days. Not on averagely crazy days though.

10 healthy prompts for your Facebook page

your crowd
So you got a Facebook page – or whatever other social media outlet is hot by the time you read this post. Now, read on for some clarity and specific content prompts:

Ignore the manipulators.

There’s no shortage of advice on how to use Facebook (and other social media) out there, but a lot of it just doesn’t feel right. All those experts telling you the secret to manipulating people so they buy your stuff, or give you permission to market to their friends, or endorse your product – just ignore them. No need to pretend or perform.

Have a conversation, build a community.

Here’s what Facebook is really great for: having a conversation and building a community. Of course you also want to sell your products and fill your classes, but you can let that happen as an organic side effect.

In order to have a conversation, you need to be open, ask questions, and listen. One of the most valuable features of Facebook is that people can give you feedback on your offer – no focus groups required.

In order to build community, you have to be helpful, give generously, and make it easy and worthwhile for your people to pass on what you share. So simple – just like in the real world where you can feel the sunshine on your skin.

Now, for some specific prompts:

10 prompts for Facebook posts that go with your style

  1. Tell us what inspired you lately. How did you come up with that tea blend?
  2. Show us your process. What is happening in your studio or work space?
  3. Feature the people you serve. How did you make their lives better?
  4. Feature the people you work with. How do they make you better?
  5. Connect us with your local or global community. What do we have in common?
  6. Ask for feedback.
  7. Invite questions and offer advice. Share your knowledge.
  8. Explore a specific aspect of your practice. What’s the story behind this one asana?
  9. Give us something special – a free class, a recipe… Reward us for being part of your community.
  10. Offer your products or services.

For more prompts and inspiration, keep in touch!

p.s.: Seth Godin has written a great post about what feedback needs to be ignored.

{Photo by alexkess on Flickr.}