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Better social media: Listening & contributing.

First things first: thank you to the rad acupuncturists, naturopaths, and massage therapists who joined me for the very first online version of my quarterly marketing support sessions. I so appreciate your bold questions, and the awesome collaborative attitude you brought to the conversation.
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Visual social media: A few insights from a presentation I attended.

This past week, I went to a presentation on visual media (also dubbed social media 2.0) and left with a few interesting insights that I’d love to share with you in this post.

Here’s what we’re talking about:

Pinterest, Vine, and Instagram. Not that these are the only platforms in the visual media category, but they are the most prominent right now.
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In the mood to pin.

Have you ever found yourself at a loss of words when explaining to your designer (or your artsy cousin) what you want your new website / class calendar / logo / treatment room to look like? Or maybe you’ve heard her suggest making the design more spacious, or intricate, or bold but you couldn’t really picture that?

One super simple tool that I’ve found helpful in creating a shared understanding about design direction* is a Pinterest mood board, so I’ll tell you a bit about the process and how you might be able to use it for your next design projects (even the DIY ones).
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