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DIY your first website or hire a designer?

Today I want to share just three questions / considerations with you in case you’re deciding whether to set up your first website yourself or hire someone to do it for you.

You’re probably already thinking about your budget and level of design skills, so I won’t go into that. If you can comfortably spend the money, by all means please have a designer create a stellar website for you! And if you have the skills and talent yourself and can take the time for it, make it happen! It’s worth the investment either way.

But if you’re on the fence about it, here a few additional angles that often come up when I explore that question with a client:

How likely are your needs and wants going to change within the next year?

Especially if you’re just beginning to build your practice, it’s quite likely that you’ll gain insights over the next year that might make you want to change your website to better represent your work and your vision.

If that’s true for you, it might make sense to set up a simple site for yourself right now, and then revisit it in a year.

Does the idea of creating your own website energize or overwhelm you?

Either way, I think it’s worth getting some first-hand insights on what’s involved rather than just think about it. Watch a beginner tutorial online, create an account with WordPress or Squarespace and look around. Perhaps it’s easier, more fun, and less time consuming than you thought.

But if it’s not, that’s good to know, too. Give someone who is great at that kind of work money, and free up your own time and energy for your core work. You’ll end up with more value and impact on both areas. And with the first question about changing needs and wants in mind, you might find that all you need for now is a basic one-page site, so the investment won’t be overwhelming, either.

If you’re leaning toward the DIY route…

… and are not sure about your design skills: Find a template or theme that you like out of the box, and stick with it. Just integrate your own text and images.

… and don’t feel super confident with the technical side of things: Sign up with a platform that doesn’t require much in terms of technical understanding (Squarespace is one I like), and one that provides good customer support so you can always get the answers you need.

… but don’t know what to put on your website: Then invest in working with someone on clarifying that. Find a mentor (Micro Mentor is a great platform), or get some peer coaching (maybe in my next online Lightning Round), or work with a consultant or coach, or a good designer who can help you discern what matters and how to communicate it. The content is still the most important part of any website.

I hope this is helpful for you, and if you want some more support with deciding on the right route for you, feel free to connect with me, anytime.

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