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Fall & Winter Workshops

What marketing-related topics do you want to delve into before the year is over? I am planning a series of workshops for fall and winter, and would love your input, questions, and special requests. So far, I have three topics in the making:

1. Finding a marketing style that truly suits you.

This workshop will be similar to my Marketing Essentials signature workshop (yeah, signature!), with a focus on mindset. Over the past months, I’ve heard from several clients that the most valuable result they got from working with me was a shift in how they feel about marketing – they went from intimidated or overwhelmed to comfortable or downright enthusiastic. And that changes everything – you’re more likely to take action, more likely to do it well, and much more likely to enjoy yourself in the process.

2. Inspiring word of mouth.

Word of mouth is where it’s at for holistic health practitioners. I’d even go so far to state that everything else should first and foremost serve to support word of mouth. It’s where your best clients come from, and it plants the seed for a professional relationship based on trust. While you can’t make anyone say anything about you and your practice, there are things you can do to make it easier and more rewarding to talk about you for those who are already so inclined.

3. Cultivating your client base.

This is going to be a super accessible workshop: you’ll work with tools and elements you already use every day, and with people who already appreciate what you have to offer. The idea for this workshop came to me when I was reading a book about Kaizen. In essence, Kaizen is all about taking small steps that over time add up to transform and elevate your business. In the workshop, we’ll uncover small, almost mundane steps you can take to cultivate your client base. To give you a few examples, we’ll talk about intake forms, practice decor, signage, and check-in emails.

If there is anything you’d like to explore, leave a comment, head over to the contact form, or send me a note at andrea@lightboxpdx.net. I’ll include the dates and details in one of my next newsletters, so if you are interested, I’d love to have you join my list.

3 Comments

  • Nguyet Howard on Jun 24, 2013 Reply

    Please let me know of the dates as soon as possible so I can make travel arrangements.
    I might be in Colorado week of 8/7/13- 8/14/13.

    Thank you.

  • Nguyet Howard on Jun 21, 2013 Reply

    Yes, word of mouth marketing is the strength behind my massage business. I would be interested in learning how to get my clients to spread the good story about me and my business quicker. Do I need to attend this workshop in person, or can it be accomplished through a webinar or SKYPE?

    Thank you

    • lightbox on Jun 23, 2013 Reply

      Cool! This series is happening in Portland. I do like the idea of offering them as webinars as well. Let me look into that.

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