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January Marketing Focus Wallpaper: Ambition.

ambition desktop wallpaper
New Year is by far my favorite holiday of the year. I love the atmosphere of closure and fresh starts, of collecting your lessons learned and leaving behind what doesn’t suit you anymore. In that spirit, I came up with a little New Year’s gift for you: Focus, for every month of 2013.

Unwrapped: Marketing Focus Wallpapers

Starting with January, you’ll find a wallpaper for your computer, tablet, or phone here on my blog for every month of 2013. Each wallpaper will have a different theme. The idea is to keep that theme in focus, explore it, practice it, work on it, and have fun with it throughout the month.

You can of course come up with your own interpretations of the themes, but in case you’re in the mood for more specific suggestions on how they might translate into marketing ideas and actions, I will also offer a blog post on the theme along with the wallpaper.

Sound good?

Then on to the first theme of the year: Ambition. Feel free to read on, or skip ahead and download the wallpaper at the bottom of this post.

January Focus: Ambition

Ambition to me means dedicating yourself to a goal that requires you to stretch yourself, to learn new skills, find creative solutions, and be OK with uncertainty. It means trusting your potential, intuition, and stamina.

In some ways, it’s like setting out to climb a mountain: you can’t predict every step you’ll need to take to reach your goal (if you can, it’s probably not all that ambitious) or what conditions you’ll encounter, but you’ve still got to be ready to get going and enjoy the process – and let go if you realize that it’s not the right goal or the right time for you.

(I also liked this article on ambition and wisdom on tiny buddha.)

How ambition might infuse your marketing activities this month:

1. Define your ambitions.

Clarify your goals for your practice or business for the year. What do you want it to provide for others? What do you want from it for yourself? Include some big, ambitious goals, the kind that will continue to inspire and motivate you for the long haul.

2. Distill your message from it.

Create a clear and simple message about your vision to share with your people. Of course you don’t have to make all of your goals public, but let them know where you are headed, why it matters, and how they can get involved.

3. Spark connections.

Identify the people who share your ambitions, and the ones you want to benefit from it. Find out how you can reach out and connect with them. Start sparking some of those connections this month.

4. Start the learning process.

Make a list of skills you need in order to realize your ambition. How, where, and when can you learn them? And how can you have the most fun possible with the learning process?

Download your January wallpaper


320 x 480, 1024 x 768, 1280 x 800, 1366 x 768, 1440 x 900, 1024 x 1024.

The superb photo of the Matterhorn is the work of Chris Zielecki a.k.a. zanthia on Flickr.

4 Comments

  • lightbox on Dec 30, 2012 Reply

    You are so welcome! I’m excited to hear what you’ll make happen this month.

  • Kimi Marin on Dec 30, 2012 Reply

    Thank you for the wallpaper– I have it up for inspiration. This is a great list of ways to harness my ambitious nature and make it workable. Thank you!!!

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