milestone by ennon
If you’ve read my last post about vision, I hope it helped you clarify where you are headed, and why you want to reach out, amplify your message, and connect with more people (you could call it marketing). Now, how to you know whether you are getting closer to your vision if most of the path is still beyond your sight?

Set your milestones.

Set some milestones for yourself – goals you reach along the way to your destination. Breaking down your bold, ambitious vision into more manageable goals helps you figure out if you’re on track, and it also makes it easier to decide what marketing action to take next.

Let’s look at an example set of milestones.

For example, let’s say that your vision is to teach 100,000 people how to eat in a way that supports their long-term health, and to make a good living from workshops and coaching. Then you develop a solid marketing plan based on that vision. But it might happen sometimes that you that you look at your plan and it’s just not that obvious to you what actions need to go on your to-do list for today. In that case, aim for a milestone instead of the final destination and trace your route back from there until you clearly see your next step.

A big milestone on this example route would be your first intro workshop on, say,  how to do an elimination diet.

What needs to happen before you stand in front of an enthusiastic, attentive crowd and kick off your first workshop?

Well, those lovely people would need to sign up and prepay for it, and/or be super committed to leaving their cozy homes at six p.m. to head over to your practice, rain or shine.

And before that?

They would need to decide that your workshop is exactly what they need.

And before that?

You’d need the opportunity to explain to them what it’s all about and how it is going to make their lives better.

And before you can do that?

You would need to get their contact information.

So your immediate next step might be to create your account with an email marketing service and add a sweet and simple sign-up form to your website, so your people can actually give you their contact information.

Of course, there are alternatives – you could go to events, connect with people there, and ask if they would like to get updates about your workshops, or add a check box to your intake form that people can use to opt in to your emails… The point is, once you have identified your next milestone as getting the contact details (and permission) of people who would benefit from what you have to offer, you will be able to see your immediate next steps right in front of you.

Not sure about your vision, strategy, or milestones?

Then you might need what I call a marketing trail map – a simple, effective, and organic plan. Lucky you: I am about to publish a guide on how to create your marketing trail map, so check back here soon or sign up for my newsletter to have a free copy delivered to your inbox.

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