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Productive distraction vs. half-assed focus.

I was in the intake conversation with my acupuncturist, a couple years ago. Me: “You know, I feel a bit restless right now. There are so many things going on, it’s exciting to see all the possibilities around me. And I’m having a really hard time focusing.” Her: “Oh, so you’re feeling Spring?”

File under duh.

In case you’re feeling Spring this year, let’s set some intentions for how we want that to impact our marketing.

I’ve got two approaches I’d like to offer you to choose from:

One, set yourself up for focus.

You can do that by seriously limiting the number of things to focus on. One single marketing avenue, or one big project is ideal.

And you can also check up on your support structures. What environment would help you sustain your focus? Clear out your inbox, finally file that stack of papers, find a new playlist, head to your favorite coffee shop for an hour or two, install an extension to your browser that blocks whichever social media feed tends to suck you into a time warp – anything you can do to reduce the amount of noise is great.

Or two, embrace productive distraction.

Inspiration is an important ingredient of awesome marketing, too. And quite possibly this is the season to go after it and let yourself be pulled in all kinds of directions.

Leave your cocoon, browse those websites, pick up a stack of magazines and skip between them as you like, meet new people in your space, binge listen to podcasts, take sixteen classes, capture a ton of ideas anywhere between brilliant and completely nuts in your journal, go for long walks and let your thoughts loose.

The one thing to avoid: half-assed focus.

When we try to force focus rather than support it, secretly resist it, then give into distraction and feel bad about it – there’s no fun or impact to be had in that.

This made me think of Susan Piver again (since I listen to her almost every day and she always has something of substance to share, she’s really present in my mind) – leading into a meditation, she offered that sometimes we find that meditation doesn’t fit into our lives, and in that case not meditating can become our practice. What’s not helpful: feeling guilty about not meditating.

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