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Questions to ask when your marketing isn’t going anywhere.

This post is an excerpt from my ebook Create Your Own Marketing Trail map. My idea for this part was to equip you with some questions and pointers to use when you’re not getting anywhere with your marketing and are not sure what the hold-up is.

If you care to see it in all its formatted and designed glory, you can get a copy of the full ebook here. The trail metaphors will make a lot more sense then, too.

Otherwise, find the questions that are relevant to you – and if your answer is leaning toward no, follow the arrow!

Questions to assess why your marketing might be stuck:


Are you still excited about your destination and committed for it?

-> Time to spin the globe and find out where you really want to go.

Can you explain what you offer clearly, compellingly, and confidently?
-> Take a step back, clarify, and practice.

Are you having any fun with the strategy and the tools you use?
-> Is it because you feel like you don’t have a grip on them yet? Learn, ask for help, and practice. Is it because they just don’t feel right? Look at other options that better suit your style.

Have you kept at it long enough to show consistency and reliability, and to give your marketing efforts time to germinate and sprout?
-> Keep going.

Have you been receiving any feedback, positive or negative?
-> Collect it, if possible directly from the people you want to serve.

Do you believe that you deserve to reach your goal?
-> Say yes. And focus on why it matters.

Are you talking to your right people; those who need and want what you have to offer?
-> Find your crowd. Hang out and get to know them.

Do you feel comfortable with the amount of time and energy you dedicate to marketing?
-> Simplify. Focus on just two or three tactics or tools and do them well.

Wait, you got your map but your boots don’t have any mud on them – have you even been out there yet?
-> There’s the trail. Go!

More unstuckification to come.

I am about to launch a compact, laser-focused consulting package designed to get your marketing going when it’s not going anywhere. If you can’t wait until August 1, drop me a line and I’ll give you a preview!

(Photo by Neils Photography on Flickr.)

3 Comments

  • Michael Bian on Oct 07, 2013 Reply

    Really useful bit of advice. Thanks !

  • Andrea Bailey on Jul 30, 2013 Reply

    Hi Nguyet, good question! Yes, I find them on Flickr. To make sure you are only choosing from photos that are OK to use, click on Advanced Search in the upper right corner. On the next page, check the box that says “Only search within Creative Commons-licensed content.”

    Then when you click on a specific photo you like, you’ll see between one and four icons that stand for a combination of different licensing terms. For example, the one that looks like an abstract person stands for attribution, which means that you are required to give credit to the photographer if you want to use it (like I did above).

    You can read more about those different license terms at http://creativecommons.org.

    Once you found a photo that meets your needs, click on the three dots underneath it and choose “View all sizes.” Choose a size and then click the text link above the photo (“Download the […] size of this photo.”) Voila!

    I just added a short version of that tip to my new Resources page. If you think of any other questions or missing pieces, please feel free to post those anytime and I’ll look into adding them to the collection.

  • Nguyet Howard on Jul 30, 2013 Reply

    I am always impressed with the photos you use in your emails. I know you access them through Flickr, but do you have to pay for those photos or do they come for free. Does Flickr show you how to download their photos?
    Thank you.

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