How to tell people what you do.

“So, what do you do?”

Being ready to answer this question in a clear and engaging way is one of the most important skills to develop when you set out to market your offerings in an authentic and personal way.

It’s a deceptively simple question though. Your work is complex, after all, deep and multi-faceted. It can take different shapes and meet different needs. Where to even begin?
Read more →