Keep your message out of overcrowded spaces.

This blog post is inspired by peanut bags, interior design, and meditation. Here it goes:

I recently read about a company advertising on the paper bags used by peanut vendors in New York. I’ve never seen a peanut vendor here in Portland, but I guess it’s a category over there. Or I’m not in the local peanut scene. Anyway, it’s brilliant, because this company’s message had that space all to itself.

Read more →