Tagged ‘diy marketing‘

Spring Support Session: April 5

Have you run into any roadblocks with your marketing?

Decisions to make before you can confidently move forward?

Want my eyes (and those of other smart people) on your design or plan?

All those are superb reasons to join me here in Portland on Saturday, April 5, for my Spring Support Session.

Also, if we haven’t met in person (or in any other fashion, for that matter) yet, I’d love to see that happen.

And if you’ve already worked with me or been to one of my workshops around town, come ask any follow-up questions or get feedback on your new ideas and projects.

What the Spring Support Session is all about:

Get the insights, support, expert knowledge, and fresh perspectives you need to move forward with your marketing this spring and to feel authentic in the process. Think group consulting session plus brainstorming and connecting.

It is also a way of celebrating my 2nd anniversary with Lightbox by offering a chance to get marketing support at a super affordable level, and by bringing some of the wonderful people in my community together. You really should meet each other.

Whom it’s for:

Holistic health care practitioners of all stripes. Anyone else craving an approach to marketing that truly suits their skill set and style is welcome, too.

The coordinates:

Saturday, April 5, 2014
11:00 am – 1:00 pm
at Be Nourished (3719 North Williams Avenue)

A few examples of questions and ideas from past consulting sessions

“I’ve made this flyer about the cleanse I’ll be leading in the spring and I wonder if it’s compelling or if I am missing anything.”

“Whenever I tell people what I do, their eyes glaze over. I’d love to find a way to confidently introduce my work when I meet new people.”

“I can’t get myself to finish my bio for my website and need someone else’s eyes on it.”

“I know I need to market my practice but I don’t even know where to start and how to choose from all the marketing tools and tactics out there.”

Get your ticket

{Photo by Allie_Caulfield on Flickr.}

DIY Marketing Technique: Filmable Action Moments

diy marketing technique: filmable action moment
Today, I’d like to share a simple technique for evaluating your DIY marketing materials: envisioning a filmable action moment.

If you’re near your work space or happen to have any of your homegrown materials with you, get one of them on front of you. You can pick any printed materials, or pull up your own website.

Pretend to look at it for the first time (easier said than done, I know, but bear with me here) and are generally interested in the topic.

My question for you is this: Can you see yourself taking action on the information there?

Lay out a clear path.

Ideally, your DIY marketing materials should lay out a clear path toward a filmable action moment. Let’s put all the vague ideas about awareness-raising and interest-piquing aside for a minute and pull out the mental camera. What do you see?

Hopefully no confused head scratching.

Do you want that lovely person to click that button, or fill out your registration form? Share your link on her Facebook profile? Forward your newsletter to her friend because that workshop you have coming up would be just perfect for her? Then make it super clear on your materials what is supposed to happen next, and how to get there.

Elements to inspire a filmable action moment:

Here are some elements that might help:

  • A straightforward writing style. Cut out detours and fluff.
  • A minimal, clean layout – limit the number of colors, font styles, alignments, images, and other graphic elements.
  • In combination with the point above, highlight your invitation to take action.

Want my eyes on your materials? Just head over to the contact form and leave me a note. 🙂

{Photo by Jonathan Kos-Read on Flickr.}

The purpose of a simple marketing plan.

trail map by krupp

Why plan?

Nope, I don’t mean this as a rhetorical question. Just think about the amount of paper, time, and brain power wasted on plans destined for drawers and folders, never to be seen again. To save your superb marketing plan from that unfortunate fate, get clear on the why first.

The purpose of planning is not to make a plan.

The purpose is to give you something that actually increases your chances of realizing your intention, and doing it well, with fewer setbacks and detours. It should compel and inspire you to take action every time you look at it, and make it easier to stay on track and follow through because the hard decisions have already been made.

Think of your marketing plan as your trail map – if you have one, you won’t have to bushwhack your way through the shrubbery, hoping you’ll get somewhere.

You’ll also notice the milestones along the way and know when it’s a good time to take a break and when you need to keep pushing.

The case for simplicity in marketing.

I have three main reasons for keeping your marketing plan simple:

One, chances are you’ll get going sooner. When you’re working on an elaborate 279-page plan, it’s tempting to go down the rabbit hole of endless fine-tuning. A solid, simple marketing plan will give you enough direction and inspiration to get going, and not overwhelm you with details and assumptions.

Two, it leaves room for flexibility and adjustments. If the conditions change, or if you discover new avenues you didn’t even have on your radar, it’s easier to adjust a lean, simple marketing plan than a very detailed one (also, it decreases your work-for-naught risk.)

Three, you’re more likely to stay focused. When you stick to the essentials, there are less details and options left to confuse and distract you. Better do two or three things consistently, intentionally, and with style, than 56 half-ass.

Up next: How to draft a simple marketing plan.

Stay tuned – I’m working on a little something for you to help you take the DIY route to marketing planning and design your own trail map. Leave me a note if you’d like me to send it your way when it’s hatched.