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Tagged ‘ebook‘

Questions to ask when your marketing isn’t going anywhere.

This post is an excerpt from my ebook Create Your Own Marketing Trail map. My idea for this part was to equip you with some questions and pointers to use when you’re not getting anywhere with your marketing and are not sure what the hold-up is.
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Introducing: Create Your Own Marketing Trail Map

Create Your Own Marketing Trail Map Ebook Cover
Just last week, I officially published my brand new guide to creating a simple, effective, and authentic marketing plan. If that makes you think “Oh, I’d like to have one of those for my business!” type your email address below and you’ll get a free copy, plus free marketing ideas, insights, resources, and advice about once a month. (Of course you can always unsubscribe if your inbox is getting a little crowded.) Read more →

Marketing Plan Essential #1: Vision

Vision - Marketing Plan Essential #1
/ˈvɪʒ(ə)n/ – (1) the faculty or state of being able to see (2) the ability to think about or plan the future with imagination or wisdom

Note: This post is adapted from my soon-to-be-published ebook Create Your Own Marketing Trail Map. It fits in well with my January theme Ambition, so I thought I’d share it with you today. If you’d like to find a free copy of the complete ebook in your inbox later this week, all you need to do is sign up for my newsletter.

Your marketing plan needs a vision. Make it a bold one.

It’s hard to create a useful map (a.k.a. a marketing plan) without a destination. Your vision is just that: a destination that you can see clearly, and that guides and inspires your planning.

Your vision doesn’t have to be in HD or set in stone – maybe things look a little different when you arrive than you thought they would, or maybe you change course at some point – but it does have to be defined enough for you to actually envision it.

Two questions to clarify your vision.

To sharpen your focus on your vision, here is a question to explore:

1: When you have accomplished everything you could ever dream or dare, how will your everyday life, your community and the world beyond it be different?

I like this question because it demands a big answer – the type of answer that inspires you to stretch yourself and motivates you to do the work. You could call it ambitious.

Make chemotherapy obsolete! Change the definition of primary health care! Get vegetables on every plate in every school cafeteria, every day!

This kind of big, bold, outrageous vision is what will get you excited, compel you to reach out and make your plan reality, and allow you to grow with it. Small scale hopes get dull pretty quickly, and don’t inspire you for the long haul.

And the second question:

2: What does your ideal month look like?

I like that time frame because it’s realistic and manageable. “Your ideal day” seems a little shortsighted, and “your ideal year” can be overwhelming, with too many variables.
Thinking about your ideal month also puts the money issue on the table – at some point during the month you’ll probably have to pay for your housing, groceries, or a lovely weekend trip to the coast, so think about what you need to get there, too.

You can go public with your vision or keep it private. Either way, it should guide your choices and shine through in your everyday encounters with the outside world.

Share, and/or get support.

If you do decide to share it, I’d love to hear about it, too. You can send me a note, leave a comment, or post it on the Lightbox Facebook page for more bright, ambitious people in this community to see. Same if you’d like some help with developing a marketing plan that supports and reflects your ambitions.

{Love the mood of this photo by Klearchos Kapoutsis on Flickr.}