Tagged ‘holistic marketing‘

How to tell people what you do.

“So, what do you do?”

Being ready to answer this question in a clear and engaging way is one of the most important skills to develop when you set out to market your offerings in an authentic and personal way.

It’s a deceptively simple question though. Your work is complex, after all, deep and multi-faceted. It can take different shapes and meet different needs. Where to even begin?
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Flow, function, light and color: Ullika Pankratz on interior design.

Interior design: positioning + word of mouth.

Interior design may not be an obvious marketing topic, but it is one of those subtle, everyday areas where positioning and word-of-mouth come together.

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