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Tagged ‘marketing‘

How do I get my first testimonials?

u rock - testimonial

This question came up in my last workshop, from a nutritional therapist who was just getting started with her own private practice. We had been talking about building trust, and how testimonials help with that. My short and sweet suggestion: give a friend a chance to experience what it’s like to work with you and ask for her or his honest feedback. No need to be shy about it. Completely OK. It’s super common for your first client (after yourself) to come from your existing community, and their testimonial is no less valid just because they already knew and liked you as a person.

One more tip for getting strong testimonials: Ask specific questions. For example:

  • What changes did you notice after working with me?
  • What did you especially like about the consultation?
  • What was your first impression of my practice?
  • What would you tell someone dealing with a similar issue about working with me?

While you’re at it, this is also a good opportunity to ask for suggestions on how to make the experience of working with you even more awesome. Nothing like a sincere testimonial to make your day – or make your practice better.

{Photo by Caro Wallis on Flickr.}

Version 0.1

version 0.1 seeds

Hello, beautiful people! My intention for most of my next blog posts is to share questions and ideas that come up in conversations with my clients and allies. The one I’ve heard most often over the last couple of weeks is “Where to start?”

Think version 0.1

Maybe you want to create a marketing plan, or establish your niche, or launch a new product or service. It’s exciting, but also daunting, and you’re not sure where to begin.

In that case, I often suggest “think version 0.1.” What is the smallest workable version of your project that you can create right now? I mean now as in today, this afternoon, without making any big investments, or cancelling all other plans.

Examples

For example, let’s say you are a nutrition consultant toying with the idea of specializing in nutrition for stress management. Right now, you can write a blog post on the topic, or make it the theme of your new newsletter, or add a line about it to your Services page.

Or maybe you want to finally set up a website. You can start with a clean and simple single page that introduces you and your services and gives people a way to get in touch with you.

The benefits of version 0.1

In a nutshell, version 0.1 is the antidote to overwhelm. Here is why:

1. It gets you out of analysis paralysis and into action.
2. You can start getting real feedback on your idea.
3. It gives you the opportunity to test and learn what works.
4. Your full version will likely turn out better than if you jumped right into it.

If you are intrigued and would like some help figuring out what your version 0.1 could look like, feel free to connect with me anytime.

{Photo by CIMMYT on Flickr.}

Abundance.


Here’s an obvious truth that sometimes gets obscured:

There are more people out there needing and wanting help with restoring, maintaining, and enjoying their health and wellbeing than you alone could ever serve. There is also more knowledge out there than you alone can absorb in a lifetime.

In one word, there’s abundance. Below are five ways to let that idea of abundance shape your marketing strategy (and make it more authentic, too):

Give some love to your competitors.
Remind yourself how awesome it is to have competitors with different talents, styles, personalities, and specializations that you can refer to, share the work with, learn from, and be inspired and motivated by. Show them some love from time to time, for example by complimenting them on their successes.

From “best” to “right for you.”
There’s no need to compare yourself to others and make yourself look better on all counts. It just feels weird to me to claim that I am the best at something. There are seven billion people on this planet, chances are, someone else is doing it better. It also doesn’t feel good to talk negatively about others in your field (more in that in a bit). So, let’s just not do any of that.

It’s a lot more helpful if you can give your people the information they need to figure out if what you have to offer is right for them, at this time in their life.

Let your people graze elsewhere.
When you see one of your students, patients, or clients seek support, inspiration, or fun somewhere else, that’s OK. No need to question yourself, or resent anyone else. We sometimes get possessive of our people, but there’s more out there for them to learn, practice, and enjoy. If they go for it, maybe it’s because you sparked a real interest and dedication in them.

Share.
If you help others in your field become more successful and look good, you’ll elevate your whole guild. If your marketing materials suggest that your competitors may be lazy, overpriced, or incompetent, it reflects on your whole profession.

Receive.
There is no cap on how much success you or anyone else can have. Have a blast with yours, even more when you know that you are not taking away from anyone else.

{Photo by Flatbush Gardener on Flickr.}