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Tagged ‘planning‘

Version 0.1

version 0.1 seeds

Hello, beautiful people! My intention for most of my next blog posts is to share questions and ideas that come up in conversations with my clients and allies. The one I’ve heard most often over the last couple of weeks is “Where to start?”

Think version 0.1

Maybe you want to create a marketing plan, or establish your niche, or launch a new product or service. It’s exciting, but also daunting, and you’re not sure where to begin.

In that case, I often suggest “think version 0.1.” What is the smallest workable version of your project that you can create right now? I mean now as in today, this afternoon, without making any big investments, or cancelling all other plans.

Examples

For example, let’s say you are a nutrition consultant toying with the idea of specializing in nutrition for stress management. Right now, you can write a blog post on the topic, or make it the theme of your new newsletter, or add a line about it to your Services page.

Or maybe you want to finally set up a website. You can start with a clean and simple single page that introduces you and your services and gives people a way to get in touch with you.

The benefits of version 0.1

In a nutshell, version 0.1 is the antidote to overwhelm. Here is why:

1. It gets you out of analysis paralysis and into action.
2. You can start getting real feedback on your idea.
3. It gives you the opportunity to test and learn what works.
4. Your full version will likely turn out better than if you jumped right into it.

If you are intrigued and would like some help figuring out what your version 0.1 could look like, feel free to connect with me anytime.

{Photo by CIMMYT on Flickr.}

Sept. 18: Workshop at East West College of the Healing Arts

Workshop at East West College

I’m so thrilled to be invited to offer a workshop for current students and alumni of East West College of the Healing Arts. If that’s you, please join me on September 18! Here is the official description:

Marketing can be like eating your greens when you’re just learning how to cook – you know it’s good for you, but it takes a couple of great recipes and a dose of curiosity to develop a taste for it. If you could use some recipes and attitude to get all the healthy benefits of good marketing, this workshop is for you. It will give you a clear sense of what you really need, what you can safely kick off your to-do list, and where to start. We will also share tools and strategies for getting organized and for working with limited resources. You’ll leave with clarity, inspiration, and actionable ideas for connecting with your people and growing your practice.

A couple more coordinates: You can sign up for this workshop through East West College. It is part of their Professional Growth series, and you can earn one CEU for it. There are 20 spots available. It’s going to be fun!