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Tagged ‘positioning‘

Flow, function, light and color: Ullika Pankratz on interior design.

Interior design: positioning + word of mouth.

Interior design may not be an obvious marketing topic, but it is one of those subtle, everyday areas where positioning and word-of-mouth come together.

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Three challenges in marketing for nutritionists, and how to navigate them.

Here’s the gist of this blog post: At the core of everything that makes marketing for nutritionists so challenging are two themes: information and frustration, sometimes related to each other, sometimes to other issues. The way to turn those challenges into fuel for your marketing is to shift your offers and your messaging toward transformation and customization.
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