Standing up, reaching out.

in·de·pen·dent, \ˌin-də-ˈpen-dənt\:

(1) not subject to control by others
(2) not requiring or relying on something or someone else
(3) showing a desire for freedom

Independence vs. Connection?

What strikes me about this definition is that it is mostly about what our relationships with others are not, as if independence and connectedness were opposed concepts. But I think the more independent you are, the bigger your potential for truly awesome connections and relationships that won’t get in the way of your freedom. And the more awesome connections and relationships you have, the greater your chances of becoming truly independent.

If you don’t want to be controlled by others, why would you want to take on the burden of having to control someone else?

If you are not relying on someone else to have your needs met, you’re free to enjoy an equal partnership.

If you have a desire for freedom, why limit it to just your own freedom?

An Independent Approach to Marketing

And yes, that can totally be applied to marketing! Here it goes: An independent approach to marketing means that you don’t follow the scripts but lead with your heart.

It means that you have the guts to speak your mind, and to use your own creativity.

It means that you want empower your people to decide for themselves if what you have to offer is what they need and want.

It means nurturing real relationships with other human beings.

It means standing up, and reaching out.

{Photo by addicted Eyes on Flickr, who writes: “I took this while on the road in Rajasthan. I rememeber my mother and another lady were the only women to drive in our town (Erode, TN) 25 years ago; that had surprised many people back then. Its great to see Indian women’s self sufficiency these days; still there is a long ways to go. For me this picture screams self-sufficiency and freedom!”}