How do I get my first testimonials?

u rock - testimonial

This question came up in my last workshop, from a nutritional therapist who was just getting started with her own private practice. We had been talking about building trust, and how testimonials help with that. My short and sweet suggestion: give a friend a chance to experience what it’s like to work with you and ask for her or his honest feedback. No need to be shy about it. Completely OK. It’s super common for your first client (after yourself) to come from your existing community, and their testimonial is no less valid just because they already knew and liked you as a person.

One more tip for getting strong testimonials: Ask specific questions. For example:

  • What changes did you notice after working with me?
  • What did you especially like about the consultation?
  • What was your first impression of my practice?
  • What would you tell someone dealing with a similar issue about working with me?

While you’re at it, this is also a good opportunity to ask for suggestions on how to make the experience of working with you even more awesome. Nothing like a sincere testimonial to make your day – or make your practice better.

{Photo by Caro Wallis on Flickr.}