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Tagged ‘yoga‘

Events and Resources for February 2013

OK, beautiful people, I am trying out a new format here: a calendar of select events, classes, and seed-planting opportunities for the coming month. I thought of that after I sent out my last newsletter, which was all about networking for introverts, and I recommended skipping the power networking extravaganzas in favor of low-key, educational and/or fun events where you might just meet some like-minded people. So, here is the list of events that fit that description. Read more →

Motivation Activation

I just came across this motivation activation (say that out loud!) yoga sequence led by Kelly McGonigal and thought I’d share it with you – in case you could use a little extra dose of grounding and opening up before you start putting your marketing trail map into action.

(No flash player? I don’t blame you. Try watching the video on the Yoga Journal website.)

It’s a simple sequence, but I suspect there is some solid science behind it – Kelly McGonigal teaches courses on health psychology, social change, and neuroscience at Stanford University.

OK, ladies and gentlemen, get started, take action, and let me know how it’s going for you! I’m always happy to answer quick questions, give feedback, or share insights, so don’t be shy.

Quick and Dirty Website Basics

Last Friday, I gave a super short intro to basic website setup and design as part of a workshop for yoga teachers and studio owners at Shakti House. The idea was to show people what it takes to get a website live, and where to start. Here is what I packed into twelve minutes:

Essential Ingredients
For your sweet and simple website to be live and functional, you need:
– a domain
– hosting
– a design
– some content

Let’s look at each one of them for just a few minutes.

Domain
You can register a domain (your website address) online. Lifehacker has compiled a list of their favorite places to get your domain here. Pick a domain name that is easy to remember and to write (you don’t want to have to spell it every time). A domain typically costs $10-15 per year, but you’ll see lots of lower-price offers for new customers. Sometimes you can get a free domain when you sign up for a hosting plan.

Hosting
This is basically storage space for the files that make up your website. It typically costs $4-10 per month, depending on how many months you pay for in advance. Email me if you’d like me to recommend a couple providers to you.

Design
If you have no design background and are not sure how to best present your content, I’d say just keep your website as simple as possible. Pick a nice, clean theme and add your content.

If you have other materials (business cards, or a flyer maybe), the look and feel of your website should be consistent with those. You can do some super basic DIY branding by setting rules for how you are going to treat colors, fonts, and images. For example, you could decide that you will always use the font St. Ryde in all caps for headlines and Arial for body copy, or that your color scheme will consist of chocolate brown, pistacchio green, and cream.

Side note: With services like Squarespace or Weebly, you get a kind of all-in-one package – you get your templates, hosting service, and domain registration in the same place.

Content
By far the most important aspect of your website is the content. You can have the most gorgeous website, if people can’t figure out what you offer or how to get a hold of you… not much is going to happen beyond them appreciating your sense for aesthetics. Your website should tell people who you are, why you do what you do, what you offer and how it makes their lives better, and how to connect with you and/or accept your offer (sign up for your classes, or buy your hand-made lotion, or do that cleanse…).

If you have any more questions or would like my help with the set-up, head over to my contact form!